Review- Omar Apollo’s “Ivory”

Omar Apollo’s new album “Ivory” is out now!

After several years of releasing mixtapes and a mini album called Apolonio, Omar Apollo has finally released his debut studio album called Ivory. The 16-track project combines Apollo’s Mexican heritage with his Pop and R&B sound that has cemented him as the most versatile male singer in music right now. Ivory is both sexy and emotionally rich- and it’s absolutely worth the wait for anyone who has followed him throughout his career so far.

With Ivory, Apollo paints a picture of what love looks like for him- exploring the beauty within the pain that comes with love, as well as his own identity. Across the 16 tracks, the Mexican American singer glides effortlessly from soul baring, stripped down tracks to bilingual hip-hop- all along keeping his queerness at the forefront.

Directed by Jenna Marsh

It all began back in July of 2021 with the release of the album’s lead single “Go Away”, a beautiful combination of Omar’s smooth falsetto and pop influenced production that was made for summer night drives with the window’s down. If you’ve heard the song, you know exactly what I’m talking about. The song’s success was followed by several other releases like “Bad Life” featuring Kali Uchis and “Invincible” featuring Daniel Caesar, the latter of which was featured in my Fresh Brewed Playlist # 2!

Directed by Jake Nava

The album’s latest single “Tamagotchi” is a sexy, bouncy change of pace from the rest of the album as Apollo effortlessly raps in both English and Spanish. The high-octane track is a definite standout among the album, both exhilarating and memorable with its tongue in cheek lyrics. “Just hit me on FaceTime, feeling so good, feeling so good, singing a bass line, your body is on me, you touching up on me, we cum at thе same time.”

Another standout track is the brutally raw “Evergreen”, a song about the devastation of losing someone’s love- a feeling so universal and yet Apollo makes it feel so painfully personal. “You know you really made me hate myself, had to stop before I break myself, shoulda broke it off to date myself, you didn’t deserve me at all,” he sings on the bridge of the toll this love has taken on his mental health. He captures the pain of feeling as if you aren’t enough so vividly, even questioning if his body is what made his lover leave him in the first place. It’s that spiral we’ve all felt at one point, picking ourselves apart to try to explain why we weren’t enough for the one we loved.

“Evergreen” by Omar Apollo

“Personally” is another album standout and is my personal favorite from the track listing. The production is stripped back, mainly just an acoustic guitar and Apollo’s ethereal vocals which are layered so perfectly that they leave you hanging on every single word he sings. “Cause I really don’t wanna be here alone, too many people I don’t see no more, too many feelings I don’t feel no more,” the feeling of change and losing friends along the way give “Personally” an achingly vivid window into Apollo’s soul.

“Personally” by Omar Apollo

It would be impossible to compliment Omar’s vocals without highlighting the incredible vocal showcase that is “En El Olvido” which brings his Mexican heritage right to the forefront. In an interview with NPR, Apollo mentions how the song was inspired by his love of Juan Gabriel, who he grew up listening to. The song, which is a corrido, otherwise known as a Mexican ballad, feels so classic and yet it’s unlike anything I’ve heard on a Pop/R&B record like Ivory before.

“En El Olvido” by Omar Apollo

After scrapping an album that he had worked on during the pandemic, Omar Apollo has graced the world with Ivory, which is an incredible piece of work that somehow gets better with every listen. His versatility and fluidity bring forth a charisma unlike any of his peers- leaving his listeners sure that they are taking in the art of a master at work. Apollo is set for superstardom, and if there’s any justice in this world, he will get the recognition he deserves.

Ivory is out now on all streaming services!

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